When we first met the BigBlue crew, they explained to us why their holding was not a regular one, how for example one of the founders was an accomplished businessman but also an art lover. They wanted a mix between business and art, and together we saw the symbiosis of two ways to do business; we thought about Gjon Mili and Pablo Picasso and how they mixed two types of art to create a new art form. Their logo was born when we designed the two B logo light painting, honoring that partnership.